A brand is more than just the products you make or the services you sell. It is how people see and perceive your business.
I craft meaningful brand identity, packaging & websites and compile strategic campaigns that breathes a new life into your brand.
Crafting strong brands
with authentic identity.
Hello, I’m Anuj. I’m a freelance brand designer + strategist based in Kathmandu, Nepal.
Over the past decade, I’ve worked in a number of branding & advertising agencies with many national and international brands while wearing multiple ‘hats’ of a graphic designer, visualizer, art director, and creative director. Currently, I live a freelance life, helping creative entrepreneurs & ambitious start-ups share their stories in an impactful way that makes a real connection with the customers.
My work goes beyond just designing a logo or a sales piece; I prioritize on your business so that the design emerges more naturally and is a true extension of your company. From strategy to delivery I focus on building timeless brands that can grow and flourish over time.
A tried-and-true design process based on quality research
From creating an engaging brand identity and other creatives to designing a better online user experience, I work closely with entrepreneurs supporting them through various stages of the brand transformation. Here’s a sneak-peek into my process.
The Brief: Every project starts with understanding your story and your vision behind the business. After going through a series of questionnaires via email, phone call or in-person, I will submit a proposal with a strategic plan of action and budget.
Envision: Great designs aren’t just pleasing to the eyes. They come from deeply rooted research & strategy. In this step, we will work together to define your ideal customers and explore what matters to them, what draws them to your business etc. We’ll expore the essence of the brand you’re building and clearify its mission, vision, values, attributes, personality, voice etc. A combination of all these elements defines a unique positioning for your brand and drives the overlall visual direction. With all the information, I will present few styleboards which will set a clear style and tone for the brand.
Design: With a clear vision, I’ll start a blank canvas and create the initial draft of the design that is completely unique to you. We’ll work together to refine the initial concepts into the work of art that is on point with your vision.
Launch: Once everything is finished, I’ll provide all the files, tools and guidance required to take your brand to a new level.
It was great working with Anuj. The revisions I asked for where completed and returned promptly for review. The end result was absolutely amazing. I would highly recommend his services!
My experience working with Anuj was terrific. He exceeded my expectations & is so helpful, responsive and professional. His creativity and know how is extensive. I definitely recommend him.
Anuj was incredible to work with. Initially I only had a vague idea of what I wanted but his step by step process was very helpful in pin-pointing the idea. I highly recommend him.